Thank you
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• Social media management system [SMMS]
• Large Enterprise oriented
• Original platform
• Contact based in New York
• It provides support to users worldwide – all languages
• Price by license and accounts
• 6 releases per year
• Its Listening module is rated as one of the best
in the market by Forrester
• Social media management system [SMMS]
• Large Enterprise oriented
• Merged from Radian6 & Buddy media.
• Contact based in New York
• It provides support to users worldwide – all languages
• Price by accounts-Unlimited licenses
• 5 releases per year
• Its Analytics module is rated as one of the best
in the market by Forrester
Social media specialized
Marketing processes specialized
Asset mgmt., planner
and publishing modules
Monitoring and engagement
Social Care
Listening
And analytics
Reporting
Analytics
Platform performance comparison
Less potential for integration with other marketing processes
-
300 users already using the platform even it is under utilized.
+
Less social media specialized
-
Easy Social media integration with the rest of the organization. Higher opportunity to link customer Social media profile with CRM profile.
+
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Operating model
Asset Planning
Planner
Publising
Reporting
Listening
Platform performance
TOTAL
Monitoring & Engagement
Adoption rate
Sprinklr rating
Total objective
Social Studio rating
80 %
80 %
80 %
20 %
80 %
5 %
24
14
39
69
98
116
11
371
24
15
40
62
86
110
17
330
23
12
38
60
85
108
15
318*
• With Sprinklr 88% of the needs are covered.
• With Social Studio a 85% of the needs are covered.
• The implementation of Social Studio would represent 46.2% of savings.
• The lack of functionalities of Social Studio are: the mandatory tagging field, cross-posting and UTM parameters, being the mandatory tagging field the most limiting one for us.
• Social Studio is committed to assess the implementation of the “tagging mandatory field” functionality with their product team to be included in their roadmap.
Lack of functionalities
in Social Studio
What can we do to solve
the lack of functionalities?
• Cross posting
• Mandatory tagging field
• UTM Parameters
• Cross posting
- To post by channel can promote
the channel strategy, offering to
the users exclusive content by platform.
• Mandatory tagging field
- In a short-term
• To define a clear process
• To build governance
• Training
- In a long-term
• Social Studio includes this functionality
in their roadmap.
• UTM Parameters :
- Need to be confirmed.
Upload content to be used by all the teams.
Functionalities to Map our content calendar months in advance.
Functionalities to publish content across global teams and several account.
Functionalities to engage with users and manage all the inbounds.
Functionalities to evaluate
the impact of our campaigns.
Functionalities to measure brand awareness, identify potential crisis and opportunities, track relevant topics and influencers.
Platform support, scalability, interoperability and availability.
Download :
Quotation comparison | Functionalities assessment
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• Competitive quotation.
• More intuitive UX and UI.
• At first sight, all our needs
would be covered.
• Small-mid size company
oriented.
• No Linkedin partner.
• Any remarkable difference
from Sprinklr.
• Similar price.
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Future
Present
Past
• Most of the companies started on social during 2008-2010.
• But, they didn’t professionalize it until 4-5 years ago.
• Social media was a silo.
• Brand awareness focused
- At the beginning Social was seen as a massive communication channel and their main goal was to increase Brand awareness.
What did
companies in
the past?
• Brand awareness remains as a main goal on their strategies, but it has been displaced.
• Solidated social media strategy.
• Despite the fact that ROI is complex to measure, none of them raise the possibility of not investing on social and stop taking advantage of all its benefits.
• From manual to automation
• Avoiding social media silo situation
- Integration with other departments such as Sales, HR and legal.
What are
companies doing
right now?
• To keep evolving their strategies.
• To work on finding a efective way to measure:
- ROI
- NSS
• Evolving Listening, social care and lead generation strategies
• Full integration with the rest of the company.
What are
companies
planning?
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Operating model
SteerCo
• Power users representing
all the roles
• BU’s or content providers
• Global / Local
Marketing teams
• Customer Care
• Etc
Activating social media community
*Select 15 top countries
People
To define process / requirements
Process
To analyse / propose platform solution
Technology
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Training & development
DATA migration
• Selection of an acquainted
team with all the modules.
Pilot team
• Team’s Sprinklr usage study
• Migration DATA evaluation
• Salesforce connector
Implementation analysis
Preparation phase
Decision making
Switch to other tool
Still using Sprinklr
January
December
November
October
September
August
July
June
May
2019 - 2020
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Benchmark recommendation
Details
High API limitations Small and mid-size companies oriented
Ease of use
Lower price
Listening capabilities to be improved
More generalist on Social media
Current CRM solution
Integrated Marketing processes
Any remarkable difference from Sprinklr
Expensive
Advanced solution Recent merger with Lithium
Complex
Expensive
Most social media specialist
Most advanced solution
New implementation cost
Cost (Future needs)
Cost (Module scope)
Interoperability
Platform availability
Scalability
Platform support
Future needs
Core modules
Essentials functionalities:
Publishing, planning, monitoring, reporting and asset management.
• Integrations with other solutions, e.g
• Marketo
• Integration with chatbots
• Artifitial intelligence
• Machine learning
The ability of the SaaS service provider to help us with technical operations, release/upgrade management, consulting, training, technical documentation, API/App store
The ease with which we can scale up the usage and operations of the platform with increased user base or integration points
The degree to which the SaaS system and the sub systems will continue to stay operational for business continuity
The ability of SaaS platform to integrate with disparate systems to exchange information securely and with high efficiency
Price of each individual core module listed before.
Price additional functionalities
Price for switching from Sprinklr to other tool.
Sprinklr complexity and external limitations
Sprinklr’s market positioning and professionals assessment
Sprinklr is working on its points of improvement and enhancing its B2B expertise
Sprinklr
High appreciation for the used modules. Willingness to start using the other 40%
Lack of governance and training on the behalf of Schneider Sprinklr users
Usage
Case of success by implementing governance [customer support Q1]
Schneider
and Sprinklr
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