Amway

Social media global director

Multi-level marketing company | Presence in more than 100 countries

Strategy

Platform

Channel strategy

• Global “Amway” accounts

• Brand/product accounts

They want to achieve:

• Revamp their distributors culture.

• Approaching their products to customers – E-commerce

• To get accionable insights.

Social Care

• Medium-term goal for the next year 2020.

Social Listening

• To monitore distributor’s compliance.

• Keywords searching.

• Crisis management.

Lead generation

• Not focused on this yet.

Usage

• Publishing

• Planner

• Monitoring and engagement

• Reporting

• Integrated with Brandwatch and Zerofox.

• Possible integrations

Hootsuite purpose

• To streamline work process and improve workflow

• Governance – Overview of team’s performance.

• Approval process.

• Content strategy optimization.

• To improve security.

Conclusions

• Hootsuite is an affordable tool.

• Ease of use.

• Their service / consultancy support is the most appreciated item.

• Slow API updates on the tool.

+200 licenses

+227 accounts

<1 year of usage

30% B2B

+834k Followers

+968k interactions

808 posts

Regarding their B2C business - 80% their customers look for their products and Brands on social media.

Zerofox is a

solution to

identify any

non-official

Amway account.

• Adobe Analytics

• Adobe Asset management

• Microsoft Dynamics

• Hootsuite ADS (AD Espresso)