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Strategy
Platform
Channel strategy
• Don’t have geo-targeted profiles.
• One single Facebook, Youtube, Linkedin and Instagram account.
• Twitter accounts segmented by topics.
• E.g. Careers / Events.
They want to achieve:
• Brand reputation and awareness.
• To communicate their messages through their storytelling strategy.
• New talent recruitment
• Employee advocacy - to increase employee commitment.
Social Care
• None CRM integration. Not even for the traditional CCC.
• Low number of social care cases. Social Listening
Social Listening
• To adapt their content strategy based on trends and top keywords / conversations taking part on internet in order to increase the engagement.
Lead generation
• Not focused on this. They believe that their business oportunities
are not in social but to encourage client engagement and loyalty.
Usage
• Publishing
• Planner
• Monitoring and engagement
• Asset management
• Reporting
Khoros purpose
• To streamline work process and improve workflow
• Governance – Overview of team’s performance.
• Approval process.
• Content strategy optimization.
• To track competitors.
• To improve security.
Conclusions
• Khoros is much more user-friendly than Sprinklr and Hootsuite.
• Planning to increase the number of licenses and integrations.
+35 licenses
+50 accounts
3 years of usage
95% B2B
+2.7M Followers
+733k interactions
+7.5k posts
Getting about:
• 15 Twitter inbounds/day
• 50 Facebook inbounds/day
Main of those inbounds are career related.
• Any CRM used.
• Advertisement is being
managed through an
external agency due to
API limitations
By listening to users and their competitors and searching for top keywords, they are able to keep adapting their content strategy in order to not lose any opportunity of engage with the users.
